Boost your TOEIC exam score with practical trade fair English. Learn high-frequency vocabulary, dialogues, and grammar used in real business situations. Start improving today.
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Dialogue
Emma (Sales Manager): Hi there. Are you attending the international trade fair today?
David (Business Visitor): Yes, I am. I’m looking for suppliers in the AI solutions sector.
Emma: You’ve come to the right place. Our company specializes in AI-powered workflow tools.
David: That sounds promising. Are you showcasing any new products this year?
Emma: Yes, we’re launching a cloud-based platform designed for remote teams.
David: Interesting. Could you walk me through the key features?
Emma: Of course. The platform improves efficiency and helps reduce operational costs.
David: That’s exactly what many of our clients are looking for.
Emma: Please feel free to take a brochure, and we can follow up after the exhibition.
David: Perfect. Let’s stay in touch.
Vocabulary Boost — Key TOEIC Trade Fair Words
| Word / Phrase | Part of Speech | Meaning | Example Sentence |
|---|---|---|---|
| trade fair | noun | a large business exhibition | We are attending an international trade fair next week. |
| exhibition | noun | a public display of products | The product will be displayed at the exhibition. |
| supplier | noun | a company that provides goods | We are looking for reliable suppliers. |
| showcase | verb | to present or display | The company will showcase new technology at the event. |
| launch | verb | to introduce officially | They plan to launch a new service this quarter. |
| brochure | noun | a printed information sheet | Please take a brochure for more details. |
| follow up | phrasal verb | to contact again later | We will follow up after the trade fair. |
| feature | noun | a key function or characteristic | This product has several advanced features. |
| efficiency | noun | ability to work well with less waste | The system improves efficiency across teams. |
| operational costs | noun | daily business expenses | The solution helps reduce operational costs. |
Grammar Points — TOEIC-Relevant Structures
| Structure / Pattern | Meaning | Example Sentence |
|---|---|---|
| be designed for | shows purpose | The platform is designed for remote teams. |
| be looking for | indicates a search | We are looking for business partners. |
| plan to + verb | expresses intention | The company plans to expand overseas. |
| help + verb | indicates assistance | This tool helps improve productivity. |
| feel free to + verb | polite invitation | Feel free to contact us anytime. |
📖 Transcript
J: You know, I have to admit, for the longest time, I kind of thought business trade fairs were just about collecting as many free pens as you could.
M: Oh, for sure. I mean, who doesn’t love a good free pen? But you learn pretty quickly that they’re really these intense tests of professional judgment.
M: You have this tiny window to sound credible with all that noise around you. It’s basically speed dating for professionals.
J: Welcome to Win in 5 Minutes English. Today we are going to look at exactly that: how to handle that pressure. We’ve got a scenario between Emma, who’s a sales manager, and David, a visitor looking for AI solutions.
M: And this is such a classic trade fair setup. You should listen for how quickly they get to the point, what they need, and what they offer. It’s a great little masterclass in efficiency.
J: Okay, let’s play the conversation.
💬 English Dialogue — Trade Fair Networking
Emma (Sales Manager): Hi there. Are you here for the international trade fair?
David (Visitor): Yes, I am. I’m looking for suppliers in the AI solutions sector.
Emma: You’re in the right place. Our company specializes in AI-powered workflow tools.
David: That sounds interesting. Are you showcasing a new product this year?
Emma: Yes, we’re launching a cloud-based platform designed for remote teams.
David: Great. Could you walk me through the key features?
Emma: Of course. This solution improves efficiency and reduces operational costs.
David: That’s exactly what our clients are asking for.
Emma: Feel free to take a brochure, and we can follow up after the exhibition.
David: Perfect. Let’s stay in touch.
J: Wow, that was smooth. I mean, what was that? Less than 40 seconds. But so much strategy is packed in there.
M: A ton. But let’s start with the vocabulary because David didn’t just ask if Emma was “showing” a product.
J: No, he didn’t. He asked if she was “showcasing” it. And that is such an important difference.
M: It really is. “Showing” feels so… I don’t know, passive.
J: Exactly. Like, I can show you my ID card. But to “showcase” something implies you’re putting its absolute best qualities on display. It’s got a bit of theater to it.
M: And Emma matches that energy. She isn’t just starting to sell something. She’s “launching” it.
J: Right. “Launch” has real weight. It suggests a whole strategy, marketing, a big release. You start your car, you launch a product. It makes it sound like an event.
M: Then she hits him with the real power words: “efficiency” and “operational costs”.
J: Yes. The two pillars of ROI—Return on Investment. There’s a reason those are all over business English tests like the TOEIC.
M: Because they justify the purchase.
J: They’re the “why”. The product isn’t just new and cool; it saves you time and, more importantly, money. That’s the language that gets a decision-maker’s attention.
M: Okay, so let’s shift to the mechanics, the phrasing. David uses a line I really like: “Could you walk me through the key features?”
J: It’s so much more commanding than saying, “tell me about it”.
M: Right. Which is so vague. “Walk me through” invites a guided tour.
J: It does. It positions you as the student and them as the expert guide. It’s a subtle way of directing the conversation while giving them control. Really smart.
M: And Emma keeps that focus. She says the platform is “designed for” remote teams.
J: And that little structure, “be designed for”, is so key. It’s all about defining your target audience right then and there.
M: It tells them, “this is for you”.
J: We built this with your exact problem in mind. So the client knows immediately they aren’t wasting their time. It builds instant relevance.
M: And then the exit. She says, “Feel free to take a brochure.”
J: The classic soft sell. It’s so much better than just saying, “take a brochure”. That sounds like an order.
M: Yeah, a bit pushy.
J: “Feel free to” is an invitation. It removes all the pressure. It puts the power back in his hands, which, funny enough, makes him more likely to accept.
M: And finally, that little bridge to the next step: “follow up”.
J: Probably the most important phrasal verb in sales. The trade fair is just the hello. The follow-up is where the actual relationship begins.
M: If you don’t mention it, the whole conversation was kind of a waste.
J: It really was. You have to create that next step.
M: That’s it for today’s Win in 5 Minutes English. Remember, 5 minutes a day is all you need to win at work, win the TOEIC, and win over your colleagues. If you found this episode useful, don’t forget to follow and share it with your friends.
J: Thanks for listening everyone. Good luck out there.
Comments
Thanks for the whole content.
It would be better if pronouncations were provided for the vocabulary
Thanks for the suggestion! We’ll make some adjustments.